2010 — Present · AndrewJames, LLC · Florida
Sales & Marketing Consulting
My consulting platform for real estate, hospitality and ownership-program assignments.
I work with developers and owners on program design, positioning, pricing, sales and marketing leadership, team building, partnerships and operating systems. The work can begin with a new concept or with a program that needs stronger execution. Assignments have included Caribe Seaside, Carpe Viam Destinations and Grande Bay Residence Club.
2025 — Present · Caribe Seaside · Orange Beach, Alabama
Head of Sales
Lead pre-construction sales for a 115-residence Gulf-front development in Orange Beach, Alabama.
Build the commercial program around the buyer journey, project positioning, Realtor relationships, sales materials and team support. Connect the development's offer with the conversations, follow-up and day-to-day execution that move prospective buyers toward a decision.
What this project demands
-
The sales journey and the closer program for a 115-residence pre-construction Gulf-front tower priced from $2M to $3.7M.
-
Buyer education: ownership structure, financing, construction timing, rental questions and amenity value put into language a buyer can act on.
-
Realtor outreach and a signed Gulf-coast referral network, supported by a Realtor portal and campaign email built for that channel.
-
Lead follow-up and response discipline across the whole inquiry base, so a serious buyer never goes quiet by accident.
-
Event strategy and the follow-up behind it; sales materials and project positioning against the Gulf comp set.
-
The sales-tracking and CRM systems that support the floor, built and maintained alongside it rather than bolted on afterward.
-
Advancing qualified prospects toward contract, and carrying their offers to the developer.
caribebuyerpreview.com
2025 · Carpe Viam Destinations · New Orleans, Louisiana
Project Director
Designed and launched a vacation-ownership operation in New Orleans.
Built the membership and ownership structure, usage, dues, pricing and financing approach, sales presentation and team. Connected the operating pieces, including CRM, payments, telephony and the concierge funnel, into a working launch program. I remain involved as a consultant.
What this project demanded
-
Launched a luxury, points-based vacation ownership club from inception, converting a historic short-term rental property into a scalable sales and membership platform.
-
Designed and executed the full membership ecosystem: brand identity, tiered membership plans, dues structures, pricing models, room inventory, financing partnerships and a tokenized points system.
-
Built and led multi-channel sales and marketing teams across OPC, concierge, in-house and digital channels.
-
Implemented a concierge-driven sales funnel integrating Interval International partnerships, iDecide digital presentations, and virtual and remote sales channels.
-
Created amenity and retention programs including the Lagniappe Club Penthouse Lounge and the “Explorer” trial membership.
-
Led CRM and technology deployment: Zoho/Airtable, a digital signage network, branded sales decks, and a referral and rewards platform.
-
Negotiated developer and financial partnerships to expand access, financing and inventory; established performance metrics, a sales curriculum and incentive plans.
2011 — 2025 · Grande Bay Residence Club · Saint John, USVI
Sales & Marketing Project Director
Designed and launched the developer's ownership program in St. John, U.S. Virgin Islands, including usage, dues, financing and pricing.
Built and led the sales and marketing organization, carrying the program through sell-out on budget and ahead of schedule. The work joined program design, team leadership and the owner experience.
What this project demanded
-
Established a comprehensive vacation ownership program from inception, encompassing usage planning, annual dues structures, financing options and pricing strategies.
-
Recruited and led sales and marketing teams to exceed project targets.
-
Launched amenity programs, including the Jeep and Yacht clubs, elevating the guest experience and driving loyalty.
-
Sold out the project as planned; continue to consult on resale operations.
grandebayresort.com
2017 — 2021 · Offsite Marketing Solutions · Myrtle Beach, SC
Founder & Project Director
Built retail, call-center, trade-show, event and outside-marketing channels that brought prospective customers into property tours.
Worked with vacation-ownership brands including Westgate, Bluegreen, Wyndham and Capital Resorts. Led the operating work behind those channels, from team coordination to the handoff into the sales process. Real estate marketing in Myrtle Beach, run as its own business.
What it takes to run an off-premise channel
-
Site acquisition and location economics: securing retail and hotel booth positions in high-traffic tourist corridors, and negotiating the rent-plus-per-tour-override structures those positions run on.
-
Recruiting, licensing and training the contact staff, then holding each one to a daily and annual production standard.
-
Gifting and premium packages: choosing the incentive, controlling its cost per tour, and fulfilling it without eroding the margin it was meant to buy.
-
Tour quality, not just tour count: qualification standards, no-show and cancellation control, and the rebooking discipline behind them.
-
Cost per tour managed against the volume per guest it produces, the only ratio that decides whether an off-premise channel is worth running.
-
Compliance with state solicitation and vacation-ownership marketing regulation across every market the operation touches.
-
Owning the relationship with the receiving sales centers, who judge the channel on the quality of what arrives, not the volume.
2007 — 2010 · Ritz-Carlton Grand Cayman · Folio Collection / Pond Bay · The Preserve at Botany Bay
Luxury Real Estate Sales
Ritz-Carlton, Grand Cayman (2010): consulted on and closed whole-ownership luxury residences from $1.2M to $44M.
Folio Collection / Pond Bay, St. John (2008–2010): Director of Sales for a premier resort developer. The Preserve at Botany Bay, St. Thomas (2007–2008): represented a private 397-acre luxury enclave of estate lots, villas and residence clubs, selling estate properties from $1M to $3M+ and villas above $3M. Earlier luxury work: Marriott, Westin, Timbers Resorts, and Île de France, St. Barts.
How the sales system works
A $2M+ residence does not move like a commodity funnel. The work is to align the buyer story, the floor, the follow-up and the pipeline so the developer can see what is moving and what needs attention. It runs as one loop, and the salesperson stays in control of judgment, relationship and the close.
-
Capture
CRM activity, correspondence, Realtor channel, event lists, buyer inquiries, regional competitive signal and project materials.
-
Enrich
Buyer dossiers built, competitive comparables mapped, and project context layered on top of the raw activity.
-
Synthesize
The buyer story, stage, objections, timing, urgency, and the question that has not yet been answered.
-
Recommend
The next useful follow-up, draft response, sales material or leadership support need, written in the voice of the project.
-
Execute
The salesperson owns the conversation, the judgment, the relationship and the close.
-
Report
The developer gets a written weekly update on qualified movement, blockers, channel performance and what to decide next.
Also on the record
-
Resorts I have run have been carried to Interval International's Elite and Premier designations.
-
Marketing is two disciplines, not one: tourist-facing lead generation for vacation-ownership floors, and the developer's own marketing program for whole-ownership residences: feeder-market events, Realtor dinners, geofenced advertising, virtual tours and the buyer-facing library behind them.
-
I work developer-side. At your property I have one client.