Vacation ownership, luxury coastal real estate, and the operating systems
underneath them.
Vacation Ownership · Flagship
Grande Bay Residence Club
Sales & Marketing Project Director · Saint John, USVI
Mandate:
take a developer's 16-residence fractional club
from concept to sell-out. Established the vacation ownership program from the
ground up — the usage plan, annual dues, financing, and sales pricing — then
recruited the sales and marketing teams that carried it, and added a Jeep and
Yacht club with its own usage plan. Commissioned a mobile guest Experience App
for the property in 2015, a decade before the AI practice.
Completed the project to sell out on budget and ahead of schedule
— and continues to consult on the resale operation.
Vacation Ownership · New Orleans
Carpe Viam Destinations
Project Director · New Orleans, Louisiana
Mandate:
stand up a vacation-ownership marketing
operation in a new market, from nothing. Opened two retail locations — one in
the California Building on Tulane Avenue, one in the French Quarter — recruited
and trained the team behind them, including running a New Orleans career fair,
and built the operating stack the sales floor runs on: CRM, payments, and
telephony. Affiliated the program with a national exchange network.
Condominium · New Orleans
California Building
Sales & Marketing Operations · 1111 Tulane Avenue
A 166-unit fee-simple condominium — 164 residential and two commercial — carrying
hotel zoning, which makes every residence short-term-rental eligible rather than
constrained by a residential-only ordinance. Sales and marketing operations for
the building run as part of the New Orleans build-out above.
Luxury Coastal Real Estate
Caribe Seaside
Head of Sales · Orange Beach, Alabama
Mandate:
sell a 115-residence ultra-luxury Gulf-front
tower before it exists. Built the pre-construction sales journey and the closer
program behind it, and signed a Gulf-coast realtor referral network to bring
buyers to a property that is still drawings. The process is written to handle
1031-exchange buyers, who arrive on a statutory deadline and cannot be
improvised for.
Vacation Ownership · Cruise
Blue Horizon Cruise Club
Vacation Ownership Consultant
Mandate:
turn a cruise-ship-based ownership concept into
a program that can actually be sold. Designed the fleet and inventory
architecture, the membership tier structure, and the usage economics underneath
them — the specialized vacation-ownership discipline the original business plan
had been written without.
Tour Generation · Myrtle Beach
Offsite Marketing Solutions
Founder & Equity Partner · Myrtle Beach, SC
Mandate:
build the demand side of vacation-ownership
sales. Founded an off-property-contact marketing network operating inside major
tourist attractions, supported by in-house and outside marketing teams, call
centers, trade shows, and events — including a signed direct agreement with
Bluegreen Vacations. Clients also included Westgate, Wyndham, and Capital
Resorts. The business ended with COVID.
Tokenization · Advisory
StayChain
Advisor
Mandate:
test whether tokenization actually fits
vacation-ownership economics, or only sounds like it does. Advised on applying a
security-token platform to maintenance-fee and fractional-inventory models,
pressure-tested against live resort operations instead of against a whitepaper.
Financial Modeling
VOI Consulting Toolkit
Author
A professional-grade financial workbook for vacation ownership consultants — a
connected program model with Monte Carlo sensitivity analysis, staffing and
organizational planning, and virtual-sales unit economics.
Travel Club
Boundless Journeys
Concept & Brand
A travel club developed on the Club Interval Gold model from Interval
International — brand and positioning built around travel without limitations,
aimed squarely at a new generation of members.